Soft white clouds on a light background, decorative visual for website design

Currently open to full-time roles and freelance projects in UX Research, Product Design, and Brand Identity.

Faster research. Sharper design. Smarter systems. Let's build something worth using.

Services

I help businesses build products people love through research-backed design, intuitive interfaces, and cohesive brand systems.

UX Research

User Interviews & Usability Testing

Information Architecture

Competitor Analysis

Accessibility Audits

Product Design

AI driven Rapid Prototyping

High-Fidelity UI Design

Design Systems & Component Libraries

End to end responsive design

Identity Design

Visual Identity Design

Brand Strategy & Guidelines

Logo & Typography Systems

Marketing & Campaign Visuals

2025 - Present

Dynamic Solution Innovators

Led UX efforts for public-sector digital platforms, collaborating closely with product managers, engineers, and stakeholders to translate complex business requirements into intuitive, accessible experiences. Owned the end-to-end design process, from user flows to high-fidelity prototypes using design systems to ensure consistency across products.

2022-2024

SELISE Digital Platforms

Worked on cross-functional teams, designing and launching 20+ digital products across markets in Switzerland, Germany, and Bangladesh. Managed the full design process and contributed to the brand identity of 10+ companies. Also ran internal design workshops to help raise the team's overall design standard.

2021

marketUP.

Led creative direction for a fast-paced startup, managing digital and print design for websites, apps, and branding assets. Mentored junior designers and guided a brand identity overhaul, which increased brand recognition by 30% and boosted leads by 25% through targeted campaigns.

Experience

5 years. 3 companies. 50+ clients. A track record of shipping real products for real users, both locally and internationally.

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